Action session facilitated by the chair

This roundtable invites participants to explore practical ways to translate employer brand initiatives into actionable strategies within their own organizations. Building on the Q&A session, attendees will discuss how to create authentic, measurable, and scalable approaches to engaging employees and candidates.

• How can we empower employees to authentically share their experiences externally?
• What internal engagement practices strengthen retention and advocacy?
• How can TA, HR, and leadership collaborate to ensure consistent messaging across channels?
• What metrics and KPIs should be tracked to measure brand impact on recruitment and retention?
• Which actions can be implemented immediately to strengthen employer brand?