Electricians, welders, operators, and laborers are not scrolling job boards. They are on social. When hiring relies on posting and waiting, you reach only the small percentage actively looking. There is a better way. In this session, Reelist will show how construction companies are using AI powered social recruiting to proactively target, engage, and hire talent. You will see what this looks like in practice, how it integrates into an existing TA function, and hear from an employer using social to build a stronger, more controllable pipeline. If you want to reach the talent job boards are not delivering, this session will show why social is the channel.