Carrie Westgate

• Learn how Allan Myers shifted from promoting projects to promoting people, repositioning craft professionals at the center of its employer brand to better attract the skilled workforce critical to business growth.
• Explore how Talent Acquisition partnered with Marketing to redesign the careers experience through role-specific employee videos, simplified job navigation, and conversational tools that help candidates quickly find the opportunities most relevant to them.
• Uncover how a candidate-first digital experience has increased career site engagement, improved application quality, and created a more intuitive hiring journey for craft talent in an increasingly competitive labor market.

Join all three speakers for an interactive audience-led Q&A designed to unpack the strategies, challenges, and lessons behind their approaches to employer brand, candidate engagement, and hiring process effectiveness. Ask your questions, compare perspectives, and gain deeper insight into what it takes to attract the right candidates, improve conversion rates, and create a more effective hiring experience.