Craig Fisher

• Understand how AI platforms like ChatGPT, Google AI, and Perplexity are shaping candidate perceptions of your employer brand and whether your EVP, culture, benefits, and career opportunities are being accurately represented.
• Identify gaps in AI-driven candidate discovery by uncovering inaccuracies, missed opportunities, and disconnects between your employee value proposition and what candidates find through search.
• Build a stronger AI-era employer brand strategy by aligning Talent Acquisition, Employer Brand, Marketing, and TA Operations to improve visibility, credibility, and discoverability beyond the career site.

Join all three speakers for an interactive audience-led Q&A designed to unpack the strategies, challenges, and lessons behind their approaches to employer brand, candidate engagement, and hiring process effectiveness. Ask your questions, compare perspectives, and gain deeper insight into what it takes to attract the right candidates, improve conversion rates, and create a more effective hiring experience.