Sam Fitzroy
CEO Dalia
Seminars
Wednesday 25th March 2026
Discover: The Silent Killer of Craft Pipeline Conversion
3:20 pm
- Every ATS requires email to apply, but craft workers prefer text.
- The hiring infrastructure was built around email as the default identity and communication channel. But most craft workers live on their phones, and rarely use email. Text is faster, easier, and more secure. This mismatch creates barriers preventing the best candidates from applying.
- Candidate engagement via text is 3x more powerful than email.
- Job alerts, nurture campaigns, hiring updates, and recruiting outreach are overwhelmingly delivered via email. For craft workers who rarely check email, this creates a massive missed opportunity. We'll explore how shifting engagement to text dramatically increases reach, response, and pipeline conversion.
- How modern TA teams in construction are removing email from the process entirely
- Leading construction employers are redesigning their hiring workflows to eliminate unnecessary friction for craft candidates. We’ll look at practical examples of teams replacing email-based steps with mobile-first, text-driven experiences that make it faster and easier for craft workers to express interest and apply.
