Taylor Gravett

• Learn how Crossland identified a critical disconnect between office and field employees and launched a company-wide recognition program that empowers every employee to celebrate contributions across the business.
• Explore how linking recognition, onboarding, employer branding, and culture has helped Crossland attract talent at scale while reinforcing the promise it makes to candidates from day one.
• Uncover how a stronger employee experience contributed to a nearly 6% improvement in recognition scores, a sixfold increase in annual applications, and retention levels on track to become the strongest in company history.

Join both speakers for an interactive audience-led Q&A designed to unpack the strategies, challenges, and lessons behind their approaches to employee recognition, candidate engagement, and retention. Ask your questions, compare perspectives, and gain deeper insight into how culture can shape the candidate experience, strengthen employer reputation, and improve long-term workforce outcomes.