Discover: How Crossland Construction Built a Recognition-Driven Talent Strategy to Increase Applications 6x, Strengthen Culture, & Achieve Record Retention

10:40 am - Thursday 25th February 2027

  • Learn how Crossland identified a critical disconnect between office and field employees and launched a company-wide recognition program that empowers every employee to celebrate contributions across the business.
  • Explore how linking recognition, onboarding, employer branding, and culture has helped Crossland attract talent at scale while reinforcing the promise it makes to candidates from day one.
  • Uncover how a stronger employee experience contributed to a nearly 6% improvement in recognition scores, a sixfold increase in annual applications, and retention levels on track to become the strongest in company history.

Speakers:

Talent Acquisition Manager
Crossland Construction